#14- Christmas Newsletter

1. Create a one-page Christmas or Holiday Newsletter for your business.
2. You must include:
a. Details from the company holiday party
b. A festive recipe
c. A brief inspirational word for your employees
d. The direction you see the business going in the new year
e. 3 pictures or clip-art elements

Marketing Plan #13

Write a job description for a position in your company

• Include – necessary experience, education, skills
• Give a salary range
• Vacation and other benefits, such as health care

(This article will run on the Internet and in the local paper)

Business Plan#12 - Organizational Chart

• Create an Organizational Chart
• Use Word Insert Smart Art Graphics (there is a little icon on the top left that allows you to add boxes, Use hierarchy format
• List Duties required at each level
• You can do it in the boxes or list it below

Business Plan #11

Thanksgiving Charity Event

Create a one-page flyer for a charity event your company will sponsor for Thanksgiving
This should represent something good for the community
Be creative and find a way to help someone or a group of people in your community
Make the flyer interesting and noticeable

Chapter Reviews

Chapter 5 Review - Page 108: 1-4 AND Page 117: 1-4

Chapter 6 Review -Page 143: 2-11

Chapter 8.1 Key Concepts - Page 183: 1-4

Chapter 8 Review- Page193: 2-11

Textbook Online!

You can click on this link to go to our textbook online.

Marketing Essentials 2009

Access Code: D9C646590F

Ch. 8 Self Check

Complete the self check by Tuesday at 3:00 pm for extra credit!

Click Here

Online Poll

Customer Complaint

1. You have received a complaint from a customer that was treated poorly by a member of your business’ customer service staff. She wasn’t very specific as to what the problem was but it sounds serious enough to jeopardize losing her as a customer. You must write a response to the complaint.
2. Format your assignment like a business letter. Look online or in the Microsoft Word templates for a proper format. Address your letter to Barbara McBride. Her address is 2200 Hamilton Street, Apt. 4, Philadelphia, PA 19123.
3. Use a three-part professional style with appropriate tone and language to explain how the situation will be resolved, what actions will be taken to prevent it happening in the future and if (and how) the customer will be compensated for the poor treatment.

Teamwork Essay

Write a two page essay on the following topic. Your essay should be done in Word, size 12 font, double spaced. Please put a left-aligned heading at the top including your name and the date.

Think of a team that you were part of. (It can be a sports team, a work team or a team for a big school project.) Chapter 8 (Communication Skills) may be helpful!

In the allotted time, write an essay addressing the following points:

Briefly describe the team you were (are) on and that team’s purpose or goal.

Choose ONE of the following to expand on:

o Training: What preparation did the team undertake and how did it specifically relate to or help the team to reach its goal?

o Roles: If specific roles were assigned, describe how those roles were determined and how they helped the team to reach its goal.

o Agreements: If your team had a specific agreement, describe how specific elements of that agreement strengthened the team.

o Leadership: Did an informal leader emerge or was one chosen? (NOT your boss or coach, etc) What qualities did that leader possess that strengthened the team?

S.W.O.T. Analysis

Create a SWOT Analysis Chart

• Use Word and Create a 2x2 table

• Each Square represents one of the letters

• Strengths/Weaknesses (Internal factors that affect your business)

• Opportunities/Threats (External factors that affect your business)

Ch 5-6 Test WORDBANK

Words may be used once, more than once or not at all

Shortage(s)

Surplus(es)
Ownership

Finance
Production/Procurement

Management
Worker(s)

Regulator
Federal Communications Commission

American Marketing Association

Legislative

Marketing
Pice For-Profit

Non-Profit
Non-Price

Whistle Blowing
Ethic(s)

Monopoly/Monopolies
Moral(s)

Social Responsibility
Risk

Profit
Green Marketing

Better Business Bureau
Price Gouging

Wednesday November 2, 2011

Chapter Review 6

Page 143

#2-11

Extra Credit-

Chapter 5 Self-Check -Click Here

Chapte 6 Self-Check- Click Here

#8-SOCIAL RESPONSIBILITIES & ETHICS

SOCIAL RESPONSIBILITIES & ETHICS

1. List 4 socially responsible aspects of your business as they pertain to the workplace, marketplace, community and/or environment.
2. Describe an ethical dilemma that you might encounter in the operation of your business. How will you respond?
3. Describe a Green Marketing initiative your business will undertake.

Chapter 5 Review

Page 108 - #1-4

Page 117 - #1-4

Chapter 5.1 -pages 100-108

In groups of 2, create a four slide PowerPoint presentation.

One slide for each of the following:

• Patent
• Trademark
• Copyright
• Trade Secret

For each topic, include the definition, the symbol used (except for trade secret), how long they last and a specific example of an item for each. You may NOT use the item examples used in the book (i.e. For trade secret, you may not use Coke).

When done print your PowerPoint on one piece of paper (hint: select Handouts 4 per page from the Print Dialog Box)

#7 - NON-PRICE COMPETITION

1. Describe at least 10 non-price competitive aspects of your business. (Remember, non-price competitive factors include quality of a product, service, financing, added features or benefits… to name a few)
2. Describe 2 ways your business will compete on price. OR, explain why your business will NOT compete on price.

Suggestions: Think about what will differentiate your product/ business from your competitor. Why will customers choose your product over a competitors? Research your competitors to see what they are offering.

Chapter 3-4 Test

Thursday October 19, 2011

Word Bank - words may be used once, more than once or not at all

Absolute advantage

Comparative advantage

Globalization

Contract manufacturing

Protectionism

Depression

Privatization

Foreign Exchange Rate

Venture

Adaptation

Infrastructure

Deficit

Surplus

Labor

Capital

Recovery

Recession

Inflation

Customization

Antidisestablishmentarianism

Business Plan #6

Select a country that your business might conduct business in.

Research your country and conduct an environmental scan. You should include:

• Political factors
• Laws/ Regulatory factors
• Economic factors
• Socio-cultural factors
• Technological factors

International business can take the forms of importing/exporting, licensing, contract manufacturing or direct investment. What level of commitment is most appropriate for your business?

Assuming that you decide to offer your product in this country, what marketing strategy makes the most sense? (Globalization, Adaptation, Customization)

After considering your environmental scan, would you decide to expand operations to this country? Why? If not, what country might be better suited to your business?

Chapter 3 Self Check

Click on the link below to go to the Book Companion Site for Chapter 3

Link to Chapter 3 Self Check

Click on Self Checks. Answer the 5 multiple choice questions and click the SUBMIT button when you are done. When you get your results, have them e-mailed to me (clarkt@glcomets.net). Be sure to fill in your name in the appropriate space, so you will get credit.

I must receive this email before 3 pm Friday October 14, 2011 for credit!

Business Plan #5

Company/ Product Name

A. Come up with a name for your business and/or product(s)

• A business’ name is very important because it conveys much information to the customer. You should not necessarily choose the first thing that pops into your head or something that you think is “cute”. At the very least, consider the points in the link below and think about what message your product name is making.
• Visit http://www.halfagain.com/general-marketing/whats-my-name.html or do a web-search for other tools to help you effectively name your business.

Economic Utilities

A. Choose the one economic utility that you see as being most important to the success of your business. Explain why that utility is most important and describe how your business will capitalize on that utility.

B. In a sentence or two, explain how the other four (of five) economic utilities pertain to your business.

• Form Utility
• Possession Utility
• Information Utility
• Time Utility
• Place Utility

Business Plan #4

Part 1

1. Research and write the definition of Sole Proprietorship, Partnership, Corporation and LLC
2. Decide which structure would best fit your business, and write an explanation as to why you feel that is the best structure for your business

Part 2

1. Define Free Enterprise (should be a paragraph)
2. Define Mixed Market Economy
3. Google how to set up a business
4. (Legal steps)
5. List the key steps (this should be about 10)

Business Plan # 3

Use your textbook and any other source you think is valid and answer the following questions in regards to your own business idea:

• Explain the demographic characteristics(use the list of ideas in your book to figure out what to include here) of your target market.
• Create a psychographic profile(use your book to find out what is included in the psychographics) of your target markets. Name each group and describe its characteristics. Example: Elderly people are resistant to change, thus are less likely to try a new product to the market.
• Describe the behaviors of your target market and their motivations for purchasing.
• Explain how your business will capitalize on the demographic and psychographic characteristics of your target market.

Business Plan #2

What industry is your business in?

a. Research it online. (hint: Automotive , Technology & Construction are a few industries)

What competitors does your business have?

a. Think locally, nationally and globally.

b. Competitors may not do exactly what your business does but they will compete for the same customers.

How is your industry composed?

a. I.E. are there many small companies or a few large competitors, etc.?

How large is your market?

a. In other words, what are the total sales of businesses in your industry?

b. Research it online.

c. If you’re having trouble finding the number, take an educated guess.

i. Do you think it's in the thousands, millions, billions, etc.?

Starting Your Business Plan

BEFORE YOU START

Create a new folder in your MARKETING FOLDER called BUSINESS PLAN

Create a word document to use as a template for all business plan assignments. You can use this document weekly to finish your project. (Just be sure to save it under a different name like “TEMPLATE”) Your template document will contain this info and meet these specifications:

a. [Your Name]

b. Marketing 1a

c. [Your Hour]

d. Business Plan Project #[_]

e. [Date]

Your text should be: Left aligned, Font: “Cambria (Body)” or “Arial”, Font size: 12

BUSINESS PLAN #1

Create a one-page document explaining your business idea. Include the following:

a. Briefly describe the business and its purpose.

b. What types of products will you sell?

c. Where will the business be located?

d. Do you think there is a need (a market) for this type of business? Why or why not?

Thursday September 8, 2011

The PowerPoint for chapter 1.1 is posted on my website. To see it, click the link to Mrs. Clark's Webpage on the tab at the top of this blog!

Today we begin work on our 7 functions wheel.

Wednesday September 7, 2011

Good Morning!

Today we will complete our pre-test.

We will also review the course syllabus. Please remember to turn in your Syllabus Acceptance Form by Monday September 12, 2011 for 15 points.