Business Plan #6

Select a country that your business might conduct business in.

Research your country and conduct an environmental scan. You should include:

• Political factors
• Laws/ Regulatory factors
• Economic factors
• Socio-cultural factors
• Technological factors

International business can take the forms of importing/exporting, licensing, contract manufacturing or direct investment. What level of commitment is most appropriate for your business?

Assuming that you decide to offer your product in this country, what marketing strategy makes the most sense? (Globalization, Adaptation, Customization)

After considering your environmental scan, would you decide to expand operations to this country? Why? If not, what country might be better suited to your business?