Use your textbook and any other source you think is valid and answer the following questions in regards to your own business idea:
- Explain the demographic characteristics(use the list of ideas in your book to figure out what to include here) of your target market.
- Create a psychographic profile(use your book to find out what is included in the psychographics) of your target markets. Name each group and describe its characteristics. Example: Elderly people are resistant to change, thus are less likely to try a new product to the market.
- Describe the behaviors of your target market and their motivations for purchasing.
- Explain how your business will capitalize on the demographic and psychographic characteristics of your target market.
No comments:
Post a Comment