#8-SOCIAL RESPONSIBILITIES & ETHICS

SOCIAL RESPONSIBILITIES & ETHICS

1. List 4 socially responsible aspects of your business as they pertain to the workplace, marketplace, community and/or environment.
2. Describe an ethical dilemma that you might encounter in the operation of your business. How will you respond?
3. Describe a Green Marketing initiative your business will undertake.

Chapter 5 Review

Page 108 - #1-4

Page 117 - #1-4

Chapter 5.1 -pages 100-108

In groups of 2, create a four slide PowerPoint presentation.

One slide for each of the following:

• Patent
• Trademark
• Copyright
• Trade Secret

For each topic, include the definition, the symbol used (except for trade secret), how long they last and a specific example of an item for each. You may NOT use the item examples used in the book (i.e. For trade secret, you may not use Coke).

When done print your PowerPoint on one piece of paper (hint: select Handouts 4 per page from the Print Dialog Box)

#7 - NON-PRICE COMPETITION

1. Describe at least 10 non-price competitive aspects of your business. (Remember, non-price competitive factors include quality of a product, service, financing, added features or benefits… to name a few)
2. Describe 2 ways your business will compete on price. OR, explain why your business will NOT compete on price.

Suggestions: Think about what will differentiate your product/ business from your competitor. Why will customers choose your product over a competitors? Research your competitors to see what they are offering.

Chapter 3-4 Test

Thursday October 19, 2011

Word Bank - words may be used once, more than once or not at all

Absolute advantage

Comparative advantage

Globalization

Contract manufacturing

Protectionism

Depression

Privatization

Foreign Exchange Rate

Venture

Adaptation

Infrastructure

Deficit

Surplus

Labor

Capital

Recovery

Recession

Inflation

Customization

Antidisestablishmentarianism

Business Plan #6

Select a country that your business might conduct business in.

Research your country and conduct an environmental scan. You should include:

• Political factors
• Laws/ Regulatory factors
• Economic factors
• Socio-cultural factors
• Technological factors

International business can take the forms of importing/exporting, licensing, contract manufacturing or direct investment. What level of commitment is most appropriate for your business?

Assuming that you decide to offer your product in this country, what marketing strategy makes the most sense? (Globalization, Adaptation, Customization)

After considering your environmental scan, would you decide to expand operations to this country? Why? If not, what country might be better suited to your business?

Chapter 3 Self Check

Click on the link below to go to the Book Companion Site for Chapter 3

Link to Chapter 3 Self Check

Click on Self Checks. Answer the 5 multiple choice questions and click the SUBMIT button when you are done. When you get your results, have them e-mailed to me (clarkt@glcomets.net). Be sure to fill in your name in the appropriate space, so you will get credit.

I must receive this email before 3 pm Friday October 14, 2011 for credit!

Business Plan #5

Company/ Product Name

A. Come up with a name for your business and/or product(s)

• A business’ name is very important because it conveys much information to the customer. You should not necessarily choose the first thing that pops into your head or something that you think is “cute”. At the very least, consider the points in the link below and think about what message your product name is making.
• Visit http://www.halfagain.com/general-marketing/whats-my-name.html or do a web-search for other tools to help you effectively name your business.

Economic Utilities

A. Choose the one economic utility that you see as being most important to the success of your business. Explain why that utility is most important and describe how your business will capitalize on that utility.

B. In a sentence or two, explain how the other four (of five) economic utilities pertain to your business.

• Form Utility
• Possession Utility
• Information Utility
• Time Utility
• Place Utility