What industry is your business in?
a. Research it online. (hint: Automotive , Technology & Construction are a few industries)
What competitors does your business have?
a. Think locally, nationally and globally.
b. Competitors may not do exactly what your business does but they will compete for the same customers.
How is your industry composed?
a. I.E. are there many small companies or a few large competitors, etc.?
How large is your market?
a. In other words, what are the total sales of businesses in your industry?
b. Research it online.
c. If you’re having trouble finding the number, take an educated guess.
i. Do you think it's in the thousands, millions, billions, etc.?
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